UpViral
79 Case Studies
A UpViral Case Study
Gabe Schillinger, a music producer and founder of Legion Beats, faced the challenge of generating leads and driving product sales in the music industry without a large marketing budget. He turned to UpViral to create a viral contest to achieve these goals.
Using UpViral, Gabe implemented a sophisticated 16-week contest featuring rapper Snoop Dogg. The campaign included a two-part contest structure, incentivized sharing, and multiple product launches integrated directly into the contest flow. This UpViral-powered solution generated over $80,000 from a $17 product, a further $10,000 from a mid-contest launch, and a product that sold out in minutes during the final live event, demonstrating massive engagement and significant revenue.