Case Study: Flexifoil Kites generates 4,576 leads with UpViral

Flexifoil Kites generates 4,576 leads in 21 days with UpViral

Flexifoil Kites, a UK-based family business selling durable power kites, faced the challenge of generating new, targeted leads in their small, specialized market where repeat purchases are rare. To address this, owner Anthony Van Dort used UpViral to run a sweepstakes contest aimed at attracting enthusiasts and driving downloads for their new mobile app.

Using UpViral, Flexifoil implemented a 21-day viral contest with a smartphone prize, a strategic choice to encourage app downloads. They leveraged their existing email list to start the campaign and added a custom action partway through to award points for downloading their app. The solution generated 4,576 highly-targeted leads without any paid traffic, successfully expanding their brand awareness into new international markets.

Flexifoil Kites