Case Study: Fallon & Byrne achieves 2,898 leads in 18 days with UpViral

Fallon & Byrne generates 2,898 leads in 18 days with UpViral

Fallon & Byrne, a Dublin-based food and wine retailer, faced the challenge of reaching customers beyond their physical stores during the COVID-19 pandemic. As a business with a new but small e-commerce presence, they needed to rapidly grow their online audience. Their goal was to use their existing customer base to capture a wider pool of qualified prospects. To achieve this, they partnered with the vendor UpViral to run a targeted campaign.

Using the UpViral platform, Fallon & Byrne launched an 18-day viral competition. The campaign featured a prize package tailored to their audience and utilized UpViral's templates for a streamlined sign-up and sharing process. The solution focused on generating referrals with minimal form fields and clear location targeting. The campaign was a significant success for Fallon & Byrne, who, with UpViral, generated 2,898 new leads, 70% of which were new to the brand, and achieved over 11,000 campaign visits.

Fallon & Byrne