Case Study: Charity: Water helps Nicholas Kusmich sell 6,400 books and drive viral referrals with UpViral

Charity: Water helps Nicholas Kusmich sell 6,400 books with UpViral

The customer, charity: water, faced the challenge of raising funds to provide clean water. They partnered with the vendor UpViral to implement a viral marketing strategy to promote a book whose proceeds would be donated to the cause.

The solution involved using UpViral to create a viral contest that incentivized sharing to drive traffic to a book landing page. This strategy resulted in 6,400 books sold, generating $26,000 in revenue for charity: water. The campaign also generated 1,422 contest signups and 6,941 referred visitors, demonstrating the effectiveness of the vendor UpViral's platform.

Charity: Water