Case Study: Base Viral helps Dr. Italo Marsili capture over 91,000 leads with UpViral

Brazil’s Referral Marketing King Shares the Groundbreaking Strategies that Captured Over 91,000 Leads (and Earned Over $115k) in a Single Month

Base Viral, Brazil’s referral marketing agency led by Rodrigo Noll, helped Dr. Italo Marsili, a personal health and coaching business owner, solve a key challenge: attracting fresh, qualified leads and turning them into sales. The campaign was built using UpViral to support a referral-based marketing funnel designed to grow his audience beyond his existing customer base.

Using UpViral, Base Viral created an evergreen “sales by referral” campaign with a carefully chosen prize, a psychologically designed funnel, referral activation pages, and omnichannel follow-up through WhatsApp, email, social media, and remarketing. The result was over 91,000 leads and more than $115,000 in value in a little over a month, with a 1:8 referral ratio; Base Viral also projected the campaign could generate another $500,000 in sales over the rest of 2022.

Base Viral

Rodrigo Noll

Founder