Case Study: Biotecnika achieves 3,370 high-quality leads and grows its Telegram channel with UpViral

Biotecnika generates 3,370 leads in a month with UpViral

Biotecnika, a leading bioscience information portal and one of the top 10 biology websites in India, faced a challenge with generating quality referrals. Their previous attempts at referral marketing, including using a non-robust custom-built solution and offering an irrelevant prize, had failed to produce significant results. They turned to UpViral to implement an effective viral referral campaign.

Using UpViral, Biotecnika created a campaign centered around a high-value educational prize that resonated with their target audience. The solution included a simple landing page, a share page with unlockable rewards and a leaderboard, and strategic sharing on social media. This approach generated 3,370 high-quality leads, provided a ton of exposure, and significantly grew their Telegram channel, effectively doubling their leads in a month.

Biotecnika