UpViral
79 Case Studies
A UpViral Case Study
Base Viral, a Brazilian referral marketing agency founded by Rodrigo Noll, faced the challenge of generating fresh, qualified leads for their client, Dr. Italo Marsili's coaching business. Dr. Marsili had an existing customer base but struggled to attract new prospects. Base Viral employed the UpViral platform to design a custom referral campaign to address this issue.
Using the UpViral software, Base Viral implemented an evergreen referral marketing funnel based on Rodrigo Noll's VPI Method. The solution involved meticulously choosing incentives through customer surveys, creating a multi-channel funnel to overcome referral objections, and using targeted messaging. The campaign orchestrated by UpViral generated over 91,000 leads and the equivalent of over $115,000 in revenue in just over a month, achieving a remarkable 1:8 referral ratio and projecting an additional $500,000 in sales.