Case Study: Lesna achieves 12,677 leads in 10 days with UpViral

An Influencer Giveaway That Resulted In 12,677 Leads for a Tech Client Using UpViral

Lesna, a Romanian contest-and-giveaway platform, needed a way to help its client iSTYLE grow email subscribers quickly through a viral campaign. To do that, Lesna used UpViral to run an influencer-powered giveaway that could encourage shares, boost traction, and collect participant details from the campaign landing page.

With UpViral, Lesna launched a 10-day giveaway featuring three MacBook Airs, promoted by influencer Codin Maticiuc, and added custom actions to drive social follows and referrals. The campaign generated 12,677 total leads for iSTYLE, including 9,365 direct leads and 3,312 referred leads, while also adding new newsletter signups that could be nurtured over time.

Lesna

Andrei Hutanu

co-founder