Case Study: Van Maanen Holiday Homes achieves 64,748 leads and increased bookings with UpViral

An Evergreen “Holiday With Your Dog” Campaign That Got 64,748 Leads, Increased Bookings, and Sparked Loyalty

Van Maanen Holiday Homes, run by Eline van Maanen, wanted to grow awareness and bring more qualified leads into its funnel so it could increase bookings for its dog-friendly holiday chalets. Working with UpViral, the company aimed to solve the challenge of continuously generating leads from an audience of dog owners who were likely to be interested in a stay.

UpViral helped Van Maanen Holiday Homes launch an evergreen referral campaign centered on a free weekend stay for dog owners, with simple sign-up and sharing mechanics, Facebook promotion, and custom actions to boost referrals. The campaign generated 64,748 total leads, 70,424 shares, and 360,245 visits, while also increasing bookings, strengthening brand loyalty, and earning publicity in national magazines and TV interviews.

Van Maanen Holiday Homes

Eline van Maanen

Founder