Case Study: Actiiv achieves 69,300 leads and 16,300 Instagram followers in 2 weeks with UpViral

Actiiv generates 69,300 leads in 2 weeks with UpViral

Actiiv, a hair care brand targeting a younger demographic, faced the challenge of rapidly growing its social media following and email list to build brand awareness. To achieve this, Coco O'Connor, the digital marketing manager for Actiiv's parent company, used the UpViral viral marketing platform to orchestrate a collaborative giveaway. The primary goal was to leverage the power of partnership to expand their reach efficiently.

The solution involved partnering with Sport Clips, a salon where Actiiv products are distributed, to run a giveaway promoted to both brands' audiences using UpViral. The campaign's landing page required only an email to enter, while a share page incentivized actions like following Actiiv on Instagram. In just two weeks, this UpViral-powered campaign generated 145,800 visitors, 69,300 leads, and over 16,300 new Instagram followers, significantly boosting brand awareness and providing a substantial new email list to nurture.

Actiiv