Case Study: Zebra Technologies achieves global marketing visibility and standardized campaign management with Uptempo

Zebra Technologies - Customer Case Study

Zebra Technologies, a $3.6 billion global tracking-technology company, needed to consolidate an expanded marketing organization and unify plans and budgets after acquiring a large part of Motorola. To enable worldwide collaboration and a single source of truth for marketing activity, Zebra implemented Uptempo’s Hive9 marketing planning and budgeting platform.

Uptempo deployed Hive9 to provide global visibility into marketing activity, standardized campaign hierarchy and taxonomy, consistent reporting, orchestration with marketing automation and CRM systems, resource-allocation planning tied to inquiry and revenue goals, and marketing ROI calculations — all in a marketing-owned, easily customized system. Dozens of marketers across North America, Europe, Latin America, and Asia now rely on Hive9, delivering consolidated planning, dramatically increased operational visibility, and ROI-driven spend allocation.

Zebra Technologies

Cristina De Martini

Marketing Operations and Planning