Case Study: Trimble reclaims 10% of marketing spend and gains budgeting visibility with Uptempo

Trimble Saves 10% of Redundant Marketing Investments with Allocadia

Trimble, a global leader in positioning and data analytics with more than $3 billion in annual revenue, struggled with fragmented, spreadsheet-driven marketing budgets and no common taxonomy, leaving Marketing and Finance with poor visibility and low confidence in spend data. To solve this, Trimble chose Uptempo and its marketing investment/financial management platform to give marketers a simpler, marketer-friendly way to align forecasts and actuals across divisions and currencies.

Uptempo implemented a configurable dashboard modeled on Trimble’s core budgeting spreadsheet, enabling easy adoption, clearer classification of line items, and a predictable forecasting process that Finance embraced. Within six months Uptempo’s platform let Trimble identify and address roughly 10% of wasted marketing spend, improve budgeting accuracy and cross-team confidence, and set the stage for integrations with marketing automation and CRM to further optimize program efficiency.

Trimble

Michelle Chessler

Director of Integrated Marketing Strategies