Case Study: Enterprise Mass Media Company achieves streamlined marketing operations and measurable ROI with Uptempo

The Path to Better Marketing Planning and Measurement

Enterprise Mass Media Company, a >$10B organization with a 300-person marketing team, faced fragmented, manual marketing processes across Salesforce.com, Oracle Marketing Cloud (Eloqua) and Workfront that slowed campaign execution, hid true costs, and left planning and measurement ad hoc. They engaged Uptempo to implement a marketing performance management solution to orchestrate integrations, connect budgeting to planning, standardize a SiriusDecisions-aligned framework, and deliver clear forecasts and stakeholder reports.

Uptempo deployed a calendaring, budgeting, waterfall-metrics and forecasting platform with bidirectional integrations to Salesforce.com, Oracle Marketing Cloud and Workfront, plus targeted training workshops. The solution created closed‑loop reporting and automated campaign creation, revealed an overemphasis on top‑of‑funnel activity, and enabled reallocation toward mid‑funnel nurturing. As a result, the team accelerated time‑to‑market, reduced manual steps, improved revenue forecasting and — consistent with Uptempo customer outcomes — freed up to 27% of marketing budget for higher‑value investments.