Case Study: MongoDB achieves real-time pipeline visibility and more leads with Uptempo (Hive9)

Making Marketing Metrics Meaningful for Improved Results

MongoDB, led by CMO Meagen Eisenberg, faced fragmented marketing data, limited transparency with sales, and a need for a predictable, revenue-driven pipeline. To break free from spreadsheet-driven reporting and align teams, MongoDB adopted Uptempo’s marketing analytics platform — a CMO dashboard integrated with Salesforce and Oracle Eloqua — implemented in about 60 days to centralize metrics and improve cross-department visibility.

Uptempo moved MongoDB’s data into real‑time visual dashboards with easy filtering, enabling the team to trace marketing activities to revenue, reallocate budget quickly, and predict demand and pipeline performance. As a result, MongoDB improved attribution (showing marketing’s role in many sales opportunities), increased lead volume, and grew the pipeline — outcomes achieved through Uptempo’s reporting and analytics capabilities.

MongoDB

Meagen Eisenberg

Chief Marketing Officer