Case Study: Commvault achieves closed-loop marketing ROI with Uptempo

How Commvault Built a Closed-Loop Integrated Tech Stack, Saving Marketers Time

Commvault, a global leader in enterprise data management, faced a challenge with manual data entry hampering marketing productivity. Their processes involved duplicating information across multiple platforms like Workfront, Marketo, and Salesforce, which was time-consuming and prone to human error, making it difficult to track marketing ROI. This lack of integration left their team static and reactive without clear budget visibility.

The solution was a closed-loop integration built by Uptempo, connecting their Uptempo product with Workfront, Marketo, and Salesforce. This allowed Commvault marketers to enter campaign details just once in Uptempo and automatically push that data through the entire tech stack. The integration eliminated manual entry, saved significant time, and provided the data connection needed to accurately calculate ROI. As a result, Uptempo made the marketing team agile and proactive, giving them full visibility into investments and the bandwidth to focus on driving revenue.

Commvault

Anna Soo

Senior Marketing Manager