Case Study: Autodesk boosts marketing visibility and attributes 86% of spend with Uptempo

How Autodesk Drives Marketing Success with Uptempo

Autodesk, a leader in 3D design and engineering software, faced a significant marketing challenge with teams operating in siloes, poor tracking of marketing spend, and an inability to connect that spend to performance. To solve this, they turned to the vendor Uptempo to implement a marketing performance management (MPM) program to gain visibility and alignment across their organization.

The solution provided by Uptempo became the central hub for all marketing planning and execution, integrating with their tech stack via a unique Uptempo ID. This allowed Autodesk to attribute 86% of its marketing spend to specific campaigns, up from essentially zero, providing a clear feedback loop to measure strategy success. The platform also gave them the agility to pivot investments quickly during the COVID-19 pandemic, effectively differentiating and measuring efforts for both pipeline and brand support campaigns.

Autodesk

Zoe Marquardt

Marketing Planning & Operations Manager