Case Study: Arc’teryx achieves real-time budget visibility and streamlined spend management with Uptempo

How Arc’teryx Elevated their Marketing Budgets & Performance with Allocadia

Arc’teryx, the Vancouver‑based outdoor equipment company with a 50‑person marketing organization, was managing its marketing budget in Excel—one part‑time employee spent about 20 hours a week reconciling budgets and coding invoices. Budgets were treated as lump sums and siloed by department, with poor visibility, miscategorized line items, and little ability to report spend across dimensions or get real‑time forecast vs. actuals. To replace spreadsheets and present marketing performance in a visually attractive, user‑friendly way, Arc’teryx turned to Uptempo’s marketing performance management solution.

Uptempo implemented a centralized platform that lets each marketing team own and plan its budget while tracking spend by business unit, channel, activity, and brand; actuals are imported monthly from finance and teams hold monthly reviews to update forecasts. The change increased accountability and visibility, empowered marketers to reallocate spend quickly (for example, to answer whether an extra $5,000 for an event is affordable), and eliminated much of the manual spreadsheet reconciliation—enabling faster reporting on metrics like forecast vs. target and actuals vs. target.

Arc’teryx

Suzanne Blankenstein

Channel Marketing