Case Study: Hitachi Vantara achieves accurate global marketing ROI and nimble budget optimization with Uptempo

Hitachi Vantara Quality Data Leads to Quality ROI

Hitachi, a global marketing organization managing a massive, distributed budget, faced challenges with inconsistent budget data entry and missed reinvestment opportunities that distorted ROI — for example, activities sometimes spent $96,000 of a $100,000 allocation, leaving $4,000 unused. To address this, Hitachi turned to Uptempo and its marketing performance management (MPM) platform to centralize budget inputs and align campaign investment data across teams.

Uptempo implemented its MPM platform integrated with Salesforce Einstein, with nightly data syncs and dashboarding that tie campaign spend to pipeline and revenue. As a result, Hitachi now gets monthly visibility into exactly where budget was spent, can reallocate unused funds, and produces cleaner, more accurate ROI (or “return on intent”) reporting for regional leaders — eliminating data ripples and improving investment decisions.

Hitachi

Jeremie Audran

Director of Global Marketing Operations