Case Study: Cisco achieves 99.5% marketing budget accuracy with Uptempo

Cisco achieves 99.5% budget accuracy with Uptempo

Cisco, a global technology company, faced a significant challenge due to a disconnect between its marketing and finance departments. Marketing planned by campaign while finance tracked by general ledger code, resulting in millions of dollars in budget variance, weeks of manual reconciliation, and an inability to prove marketing's ROI. To solve this, Cisco implemented the Uptempo platform as a marketing system of record.

Uptempo provided a unified system that automatically reconciled marketing campaign data with financial GL codes. This gave finance full visibility into marketing spend and enabled real-time budget tracking. The results were transformative: Cisco achieved 99.5% budget accuracy, reduced budget approval cycles to under 48 hours, and identified 25% in agency fee savings through better spend visibility. Uptempo fundamentally changed the relationship between the departments, turning finance into a strategic partner.

Cisco