Case Study: Bloom by Johanna boosts sales and buyer satisfaction with Upsy Shopping Helper

How Upsy Drives 16% of Sales and Boosts buyer satisfaction for Bloom by Johanna

Bloom by Johanna, a Finnish online beauty retailer, was looking for a way to help visitors quickly find products and personalize the shopping experience on its MyCashFlow-powered webshop. With the majority of its traffic coming from social media, the company sought a tool to better convert these visitors into buyers without consuming excessive time. The solution also needed to provide an excellent mobile experience as 80% of browsing occurred on smartphones.

The company implemented Upsy, a virtual shopping assistant from the vendor of the same name. The Upsy Starter product used AI for product recommendations and offered 24/7 FAQ support, functioning as a seamless mobile-friendly salesperson. The results were significant: Upsy contributed to an average of 16% of the shop's monthly sales and achieved a conversion rate of 4.62% among its users. Customer feedback was overwhelmingly positive, with 9 out of 10 buyers indicating satisfaction with the Upsy shopping experience.

Bloom by Johanna

Johanna Tähtinen

Chief Executive Officer