Case Study: The Caker streamlines wholesale order management and improves stockist experience with Upstock App

The Caker saves over 2 hours a day with Upstock

The Caker, a luxury cake mix business founded by Jordan Rondel, faced operational challenges with its wholesale ordering process. Orders from stockists arrived in inconsistent formats including emails, phone calls, and various documents, leading to a disorganized and inefficient system. This created a poor experience for their high-end customers, especially when products were out of stock.

By implementing Upstock's order management system, The Caker streamlined its entire wholesale operation. The solution centralized orders, integrated with Xero and Foodstuffs, and provided real-time inventory visibility to stockists, eliminating the need to manually manage out-of-stock items. Upstock saved the company over two hours per day in administrative work, simplified the training of new team members, and provided greater discoverability to support their expansion into new markets.

The Caker