Case Study: How Now Dairy simplifies wholesale orders and grows customer relationships with Upstock App

How Now Dairy gets 98% of customers on Upstock for easier wholesale ordering

How Now Dairy, a premium cow-and-calf dairy business, struggled with a clunky, inefficient wholesale ordering system that increased admin work. Founder Cathy Palmer found the previous software created more friction, didn't integrate with her accounting, and failed to provide mobile functionality, forcing her back to manual spreadsheets and texts.

Upstock provided a seamless mobile solution for orders, invoices, and delivery tracking. The app automated standing orders and customer reminders, gave real-time driver visibility, and simplified the ordering process for buyers via QR code. As a result, How Now Dairy onboarded 98% of its customers onto Upstock, managed more customers with less effort, and eliminated administrative bottlenecks, allowing for lean, smart growth.

How Now Dairy