Case Study: Frankies Bakery achieves massive wholesale growth with Upstock App

Frankies Bakery scales wholesale 6x with Upstock App

Frankies Bakery, a bakery and cafe in NSW, was overwhelmed by the administrative burden of its wholesale operations. Owner Cody Morrison-Thompson was turning away smaller customers because the manual processes of account setup, invoicing, and payment tracking were too time-consuming. This prevented the business from growing its wholesale side despite high customer demand.

By implementing the Upstock order management system, Frankies Bakery automated its invoicing, payment tracking, and production tallies. This eliminated the manual bookwork that was holding the business back. As a result, Frankies was able to onboard many more wholesale customers without increasing administrative strain. The solution provided by Upstock enabled the bakery to plan for a six-fold increase in production and the opening of a second retail site, creating massive growth opportunities.

Frankies Bakery