Case Study: Aquafresh Seafood drives faster growth and more orders with Upstock App

Aquafresh Seafood grows from 20 to hundreds of orders a day with Upstock App

Aquafresh Seafood, a fresh fish processor and smokehouse, faced a challenge of manual, paper-based operations that were hindering its rapid growth. The old system could not handle the increase from twenty to hundreds of orders per day. To support its expansion, the company needed a digital overhaul and chose to implement the Upstock ordering and marketing platform.

Upstock provided a digital solution that automated ordering and integrated with systems like Cin7Core and Xero, eliminating manual data entry and factory floor downtime. The platform's newsfeed also served as a powerful marketing tool, attracting new customers and enabling Aquafresh to expand its product range with chefs. As a result, Aquafresh grew its staff from 9 to 17, significantly increased order volume, and is using Upstock to support its expansion into the Australian market.

Aquafresh Seafood