Case Study: Tito’s Handmade Vodka turns its website into a philanthropic, recipe-driven digital home with Upstatement

Tito’s Handmade Vodka launches a new digital home with Upstatement after 6,000 charity events

Upstatement partnered with Tito’s Handmade Vodka, a philanthropic company known for its vodka, to design and build a new digital home for their brand. The challenge was to create a website that could share Tito’s many stories and initiatives while staying true to its fun, warm, and quirky brand identity, all without losing its home-spun vibe.

The solution from Upstatement involved a strategic brand polish, including updates to the typography and color palette. They built a new CMS-driven site that better integrated recipe content with the online store, allowing for direct purchases from cocktail instructions. Upstatement also improved site navigation and added cross-promotional elements to guide users to philanthropic content. Post-launch, their Growth Team further enhanced the site by rebuilding the online store on Shopify to simplify e-commerce workflows.

Tito’s Handmade Vodka