Case Study: The Hechinger Report strengthens its education news brand with Upstatement

The Hechinger Report boosts page views 13% with Upstatement

The Hechinger Report, a premier education news magazine, faced a challenge where its high-quality journalism was not reflected in its outdated website, which resembled a blog. To address this, they partnered with the digital studio Upstatement for a comprehensive redesign of their brand identity and web platform.

Upstatement created a new visual identity inspired by academic exam booklets and built a new WordPress-based website featuring a custom Stream Manager content system. This solution significantly improved the site's usability and visual impact, leading to a 13% increase in page views and a doubling of reader recirculation, successfully establishing The Hechinger Report as a primary destination for education news.

The Hechinger Report