Upstatement
35 Case Studies
A Upstatement Case Study
The On Being Project, an organization with a significant archive of meaningful content from its radio show and public life initiatives, engaged Upstatement to redesign its digital home. The challenge was to create a website that honored its past while empowering its future growth, building an interface that could properly host its important and wisdom-oriented content.
Upstatement implemented a comprehensive solution including a new editorial strategy, an evolved brand expression, and a flexible CMS. They developed new content curation frameworks called 'Libraries' and 'Starting Points,' rebuilt the site with powerful search and a persistent audio player, and shifted the editorial focus towards sustainable publishing and social engagement. The new site, which won a Webby Award for Cultural Blog and Website, successfully created a spacious and welcoming digital home that made the community feel nourished and accompanied.