Case Study: MIT Technology Review boosts subscriptions and engagement with Upstatement

MIT Technology Review boosts subscriptions 18% with Upstatement

MIT Technology Review, a long-standing publication from MIT, faced the challenge of an underperforming digital presence despite the high quality of its magazine. They engaged the digital studio Upstatement to rethink their content strategy, redesign their website, and develop a new monetization model.

Upstatement designed a new website that honored the publication's modernist design legacy while creating a flexible, type-driven system for showcasing art. Their strategy included introducing "The Daily" digest to make the site a daily destination and implementing a tiered metering system for subscriptions. This solution led to an 18% increase in subscriptions, a 34% rise in page views per visit, and a 3.5x growth in email signups.

MIT Technology Review