Case Study: MIT School of Engineering achieves a refreshed digital brand and website with Upstatement

MIT School of Engineering redesigns sprawling digital ecosystem with Upstatement

The MIT School of Engineering sought to update its website to better reflect its unique culture and impact, moving beyond a generic academic look to inspire prospective students and attract faculty. They engaged Upstatement for a comprehensive solution involving site design, strategy, and a WordPress CMS build to address this challenge.

Upstatement delivered a complete verbal and visual identity refresh, a new information architecture, and a component-based design system. The resulting website is more expressive and true to the SoE brand, providing the communications team with the tools for long-term governance. The project successfully recast the school's digital presence to connect with its diverse audiences.

MIT School of Engineering