Case Study: Everytown unifies its digital platform and streamlines publishing with Upstatement

Everytown increases publishing efficiency and unifies its digital platform with Upstatement

Everytown, the largest gun violence prevention organization in America, faced the challenge of managing a series of disconnected digital properties that became increasingly difficult to handle as the organization grew. They partnered with Upstatement to develop a strategy to unify their brand and create an accessible content management system.

Upstatement implemented a unified system using WordPress multisite, which included a common design system and integrations with Algolia and ActBlue. This new platform democratized publishing for the team and allowed Everytown to increase the effectiveness of their fundraising campaigns and drives to call Congress. The solution successfully organized the organization's diverse work under a single, cohesive digital strategy.

Everytown