Case Study: ESPN launches The Undefeated with Upstatement

ESPN launches The Undefeated in two years with Upstatement

Upstatement partnered with ESPN to help them build a new, as-yet-unnamed website from the ground up. The challenge was to create a digital platform dedicated to exploring the intersection of race, sports, and culture, which required establishing a clear vision and a unique voice before the site's full editorial staff had even been hired.

Upstatement designed and developed the site, now known as The Undefeated, implementing editorial features to amplify its personality and creating the 99 Words tool to foster meaningful community conversation. The solution was highly successful, resulting in an award-winning site that launched with thought-provoking content and was quickly recognized with a Webby Award in 2017.

ESPN