Case Study: Emergence modernizes its digital identity with Upstatement

Emergence builds a faster, friendlier site with Upstatement, earning attention from Typewolf and siteinspire

The customer Emergence, a venture capital firm, needed to transform its digital identity to better reflect its warm, personal, and mission-focused culture. They partnered with the vendor Upstatement to build a new website that would differentiate them from competitors and appeal to a broader, younger audience.

Upstatement implemented a solution that included a refreshed brand identity with custom illustrations, a modern JAMstack tech stack using Gatsby and Contentful for performance and ease of use, and a new content strategy with a fresher tone. The resulting website was refined, bold, and modern, successfully speaking to a new audience while honoring the firm's values. It was warmly received by the Emergence partners and garnered positive attention from design inspiration sites across the internet.

Emergence