Case Study: Beacon Capital Partners builds a scalable tenant and investor digital experience with Upstatement

Beacon boosts leasing inquiries 4x with Upstatement

Upstatement partnered with Beacon Capital Partners, a premier private real estate investment firm, to address the challenge of their outdated and fragmented brand and digital platforms. With a business serving distinct audiences of investors and tenants across a vast portfolio, Beacon needed a cohesive and flexible system to unify its presence and express its unique values.

Upstatement delivered a comprehensive solution, creating a new brand identity and a unified digital system that included a corporate website and a tenant-facing microsite. This audience-driven redesign used sophisticated aesthetics and language to balance Beacon's legacy with its forward-looking vision. The results were profound: a 4x increase in leasing inquiries, a 34% rise in average time on site, and the ability to launch new property sites in just two days instead of two weeks. This strategic overhaul solidified Beacon's digital presence as a key differentiator in the market.

Beacon Capital Partners