Case Study: WPCCU achieves $6.5M in loan volume and 700 new members with Upstart

Water and Power Community Credit Union is reaching its loan goals with AI

WPCCU, the Water and Power Community Credit Union in Los Angeles, wanted to put excess deposits to work by growing unsecured personal lending and attracting new members, but its digital marketing efforts were not producing enough high-quality applicants or origination volume. To address this, WPCCU looked for a fintech partner and chose Upstart for its AI-powered consumer lending and digital onboarding capabilities.

Upstart helped WPCCU go live in 86 days by providing underwriting technology, implementation support, automated member onboarding, and reporting tools through its Referral Network. The results were strong: WPCCU funded $6.5 million in loans in just over two months, doubled its monthly loan target from $3 million to $6 million, and acquired more than 700 new members in three months, driving an annualized membership growth rate of 7%.

WPCCU

Barry Roach

President