Case Study: Proctor Acura achieves personalization at scale and 2X digital retail engagement with Upstart Auto Retail

How Proctor Acura is delivering personalization at scale with Upstart Auto Retail

Proctor Acura, a dealership in Tallahassee, FL, needed a digital retail partner that could deliver a convenient, personalized and seamless car‑buying experience for customers while giving staff a user‑friendly, real‑time platform. Competing with customer expectations set by brands like Amazon and Tesla, the dealer sought more than lead generation — they wanted configurable tools that preserved continuity between online and in‑store sales. Proctor partnered with Upstart, adopting Upstart Auto Retail’s Online Retail and AI‑Powered Financing solutions.

Upstart implemented a configurable connected‑retail platform that removed upfront lead gates, enabled desk deals at customers’ sides, and used AI to expand financing approvals. The results: engagement more than doubled (from about 12–15% to over 30%), Proctor achieved a 4.9 Google rating with 500+ positive reviews, saw higher‑quality leads, more repeat and younger customers, and increased access to creditworthy buyers through Upstart’s AI‑Powered Financing.

Proctor Acura

Will Benedicks

Variable Operations Director