Case Study: J. Bertolet Volkswagen achieves 40% lead-to-sale and 400% back-end profit growth with Upstart Auto Retail

How J. Bertolet Volkswagen is creating a connected online and in-store experience with Upstart Auto Retail

J. Bertolet Volkswagen, a family-owned dealership in Orwigsburg, PA, was hit hard by the COVID-19 shutdown and the rapid shift to digital—finding that the digital retail tools they tried didn’t provide a customizable, end-to-end experience. To create a connected online-to-in-store workflow, they selected Upstart and its Upstart Auto Retail connected retailing platform.

Upstart implemented a seamless connected retail solution—including in-person training from a Dealer Success Manager and iPad-enabled, pre-filled customer data—so shoppers can start online and smoothly transition to the showroom. The Upstart solution delivered strong results: a 40% lead-to-sale rate (vs. a 10% national average), a 400% increase in back-end profit, over 70% customer retention, launch in under a month, and the highest lead-to-sale rate nationwide in June 2022.

J. Bertolet Volkswagen

Andy Vigoda

Sales Specialist and Finance Manager