Case Study: Commonwealth Credit Union grows loans and new members with Upstart

How Commonwealth Credit Union is Cross-Selling New Members Gained from Upstart

Commonwealth Credit Union partnered with Upstart to provide a faster, fintech-like digital lending experience as competition and member expectations evolved. The credit union was looking for a true partner, not just a vendor, and wanted to use AI-driven technology to expand its pool of creditworthy borrowers while staying within its risk tolerance.

Using the Upstart Referral Network, Commonwealth Credit Union automatically matched qualified personal loan applicants from Upstart.com to branded loan offers, with seamless digital applications, same-day funding, and flexible program levers to adjust for changing economic conditions. With Upstart, Commonwealth has originated over $22 million in personal loans, acquired more than 1,900 new members, and seen 11.1% of those members purchase additional products and services.

Commonwealth Credit Union

Jaynel Christensen

Chief Growth Officer