Case Study: Apple Bank achieves high-yield personal loan growth with Upstart

How Apple Bank is expanding financial inclusion while competing with giants in NYC

Apple Bank, a New York-based bank serving customers for more than 160 years, wanted to add personal loans to meet growing customer demand and compete with larger institutions. After evaluating several fintech options, it partnered with Upstart to launch a personal loan program through its website and the Upstart Referral Network.

Upstart helped Apple Bank implement the program smoothly, support compliance and exam readiness, and expand into options like T-Prime and Customer Cross-Sell. Over four years, Apple Bank’s personal loan portfolio exceeded expectations, and the bank acquired more than 14,000 new customers while maintaining strong returns and performance.

Apple Bank

Gordon Levy

Senior Vice President of Risk and Analytics