Case Study: Abound Credit Union drives loan growth with Upstart

How a $2B credit union is using AI to drive loan growth

Abound Credit Union, Kentucky’s largest credit union with nearly $2 billion in assets, needed a faster way to grow loan volume and put excess deposits to work as lending margins tightened and member demand shifted toward simpler digital banking. Its smaller unsecured personal loan business wasn’t reaching desired levels, so Abound looked for a partner that could help deliver a best-in-class, all-digital personal lending experience.

Abound chose Upstart’s AI lending platform to launch and scale unsecured personal loans, with strong implementation support, portfolio data validation, and configurable risk limits to satisfy internal stakeholders and regulators. Since launching with Upstart in October 2021, Abound has met its loan volume and performance goals, expanded the scale and reach of its personal loan program, and plans to scale even sooner than originally expected.

Abound Credit Union

Chuck Eads

Chief Lending Officer