Case Study: Germain Automotive Group achieves 90‑minute savings per deal and 15% higher close rate with Upstart

Germain Automotive Group - Customer Case Study

Germain Automotive Group partnered with Upstart to streamline its retail finance and sales process. Facing long deal times and the need to boost conversions and customer engagement, Germain implemented Upstart Auto Retail tools on its websites and in showrooms to empower guests while maximizing revenue opportunities.

Upstart’s Auto Retail tools delivered faster digital workflows and more engaging buying experiences, producing measurable results: 90 minutes saved per deal, a 15% increase in closing rate, and a 15% increase in appointments scheduled. By deploying Upstart’s solution, Germain improved operational efficiency, closed more deals, and drove stronger customer engagement.

Germain Automotive Group

Paul Germain

Vice President of Operations