Case Study: DEL Grande Dealer Group achieves 75% increase in lead closing rates with Upstart Auto Retail

DEL Grande Dealer Group - Customer Case Study

DEL Grande Dealer Group, a multi-store automotive retailer, needed a unified retail platform to boost lead-to-sale conversions and per-vehicle revenue across its dealerships. After evaluating options, DEL Grande Dealer Group chose Upstart Auto Retail as the sole retail solution for the entire group.

By rolling out Upstart Auto Retail across all locations, Upstart enabled DEL Grande Dealer Group to increase lead closing rates by 75%, raise new-car PVR by 69%, and improve used-car PVR by 44%, delivering clear gains in deal volume and profitability.

DEL Grande Dealer Group

Nathan Hollenbeck

Vice President of Marketing