Case Study: Singer Capital Markets achieves brand consistency and faster pitch deck creation with UpSlide

Singer Capital Markets maintains brand consistency with UpSlide

Singer Capital Markets faced a significant challenge in maintaining brand consistency across its client materials following a merger. The marketing team struggled with pitch decks that varied across teams, making it difficult to ensure homogeneity. They partnered with UpSlide to modernize their brand identity and implement a tool that would provide easy, company-wide access to compliant templates and assets.

UpSlide’s solution included a complete service from designing the new visual identity to integrating optimized PowerPoint templates into their UpSlide platform. By utilizing features like the Content Library and the Excel to PowerPoint Link, Singer Capital Markets ensured all teams could use the new brand from day one. This resulted in bankers creating accurate, impactful decks in half the time, saving an estimated 8 hours per user each month and achieving long-term brand consistency.

Singer Capital Markets

Joanna Osborne

Head of Marketing