Case Study: Esentai Mall improves in-store customer tracking with UpsilonIT

Esentai Mall boosts retention by 15% with UpsilonIT

Esentai Mall, a large luxury retail center, needed to better understand customer movement and behavior within its space to improve the visitor experience and increase sales. They engaged vendor UpsilonIT to build a custom retail store customer tracking software solution using iBeacon technology.

UpsilonIT developed a web and mobile application that used Bluetooth beacons to track visitor movement and gather analytics. This solution provided Esentai Mall with a dashboard for visualizing customer data and the ability to run targeted ad campaigns. Following the implementation by UpsilonIT, the mall saw a twofold growth in monthly visitors, a 15% increase in customer retention, and an average conversion rate of up to 33%.

Esentai Mall