Case Study: Properly optimizes messaging hierarchy with Upsiide

How Tech-Enabled Brokerage Properly Optimized Messaging Hierarchy

Properly, a tech-enabled real estate brokerage, needed quantitative data to move beyond qualitative assumptions and understand what drives people to move, how they select a brokerage, and the key pain points in real estate transactions. To achieve these goals and optimize their messaging, they partnered with the vendor Upsiide and used its innovation insights platform.

Using the Upsiide platform, Properly tested their marketing messages with target audiences. The solution provided clear, quantitative results that revealed a unified messaging hierarchy, allowing the company to confidently optimize its go-to-market communications. The insights from Upsiide also provided strategic direction for future geographic expansion, giving the team certainty in their long-term planning.

Properly

Jessica van Rooyen

Vice President of Marketing