Case Study: Pizza Hut achieves faster, more cost-effective innovation insights with Upsiide

How Pizza Hut Uses Upsiide to Innovate Quickly and Confidently

Pizza Hut, a multinational restaurant chain, faced significant challenges in its innovation process. Their small marketing team struggled to quickly and affordably test a high volume of new product ideas and marketing messages against a backdrop of tight deadlines and budget constraints. They needed a way to confidently validate which concepts had the most potential without sacrificing research quality, which led them to the Upsiide platform.

Using Upsiide’s idea screening methodology, Pizza Hut was able to rapidly test concepts for new menu items and optimize marketing messages. This allowed them to make data-driven decisions on everything from how to slice a new flatbread product to determining the most impactful health claims for in-store signage. The solution from Upsiide provided results in an afternoon, saving the company weeks of research time and tens of thousands of dollars, while giving them the confidence to focus their investments on the highest-potential innovations.

Pizza Hut

Devon Lawrence

Marketing Manager