Case Study: Everipe validates product-market appeal with Upsiide

How Everipe's Data-Driven Innovation Approach Brought Them Certainty

Everipe, a producer of freeze-dried superfood smoothies, faced the challenge of validating the market appeal of their innovative product concept to attract investors and guide their brand and marketing strategy. They needed to move beyond anecdotal feedback and confidently quantify their potential against established competitors. To address this, they partnered with the vendor Upsiide and its innovation insights platform.

Upsiide implemented a solution using its swiping methodology to test consumer interest in Everipe's propositions and packaging against the competitive landscape. The results provided Everipe with quantifiable data on their product's appeal, which gave the founders the confidence to invest significantly in scaling production and solidifying their brand. This data-driven insight was pivotal, directly leading them to onboard a marketing agency and secure the funding needed to grow, all achieved through Upsiide's efficient research.

Everipe

Greg McMullen

Founder