Case Study: ApTap prioritizes its app feature roadmap with Upsiide

How ApTap Used Upsiide to Develop and Prioritize the Feature Roadmap

ApTap, a UK-based fintech startup, needed a data-driven approach to prioritize features for its subscription management app. Their challenge was to determine which new and existing features would be most valuable to potential customers in order to guide development and secure future investment. They turned to the vendor, Upsiide, and utilized its concept testing tools to gain these consumer insights.

Upsiide's solution involved using its Idea Screening feature to survey both existing customers and targeted UK audiences. This process provided ApTap with deep demographic and behavioral insights into its audience and a clear, prioritized feature roadmap. The results gave the team the confidence to immediately begin implementing a top-performing feature, streamlining their development process and proving the app's value to investors.

ApTap

Lachlan Shaw-Stewart

Product Manager