Case Study: Allagash Brewing Company develops packaging customers love with Upsiide

How Allagash Used Upsiide to Develop a Beer Brand That Works

Allagash Brewing Company, an independent craft brewery, faced the challenge of expanding into off-premise retail markets and developing effective packaging for a new IPA after the pandemic closed their primary on-premise sales channels. To tackle this, they partnered with vendor Upsiide to gain a deeper understanding of their customers and test new branding concepts in this new, saturated marketplace.

Using the Upsiide platform, Allagash conducted concept tests to screen and refine potential packaging designs. This provided them with objective, data-driven insights that moved beyond hunches. As a result, Allagash identified a winning packaging design that resonated with their customers and gathered valuable consumer insights to guide future marketing, enabling a successful product launch.

Allagash Brewing Company

Jeff Pillet-Shore

Marketing Director