Case Study: Advanced GG finds winning package designs with Upsiide

How Advanced GG Found Winning Package Designs & Beat Out Competition

Advanced GG, a gaming supplement company, faced the challenge of launching a new ready-to-drink product in a crowded market dominated by giants like Red Bull and Monster. They needed to identify a winning and differentiated package design that would stand out on retail shelves and successfully compete against established brands. To do this smartly, they turned to vendor Upsiide for its package testing solution.

Upsiide implemented its Pack Testing Solution to validate and optimize Advanced GG's design options against competitors. The results provided three key insights: color blocking with high-contrast hues like red and blue performed best, their new designs positioned them competitively in the middle of the market, and their proposition had strong appeal with females and a broad age range. Upsiide equipped Advanced GG with the data and confidence to launch their product with a rejigged design and a clear understanding of their competitive landscape.

Advanced GG

Richard Ng

Marketing Director