Case Study: Hutch Games achieves 46% ad ARPDAU increase with Upsight Ad Mediation

Upsight Ad Mediation Boosts Ad ARPDAU 46%

Hutch Games needed to boost ad revenue for MMX Racing while freeing internal teams from ad monetization work. They were juggling rewarded and non‑rewarded placements across multiple ad networks, constantly adjusting waterfalls, keeping up with SDK updates, and managing blacklists per network — a growing drain on time and resources. Hutch Games turned to Upsight and its Ad Mediation solution to solve these problems.

Upsight integrated its Ad Mediation SDK, consolidating rewarded video and interstitial placements into a single SDK, optimizing the same networks centrally and handling account setup, daily optimization, and strict blacklisting through its ad ops team. The result: ad ARPDAU increased 46% (from 1.81¢ to 2.64¢) while IAP ARPDAU remained steady, and Hutch regained development capacity by offloading network management and SDK maintenance to Upsight.

Hutch Games

Shaun Rutland

Founder